10 Cosmetic Plastic Surgery Predictions For 2009

10 Cosmetic Plastic Surgery Predictions For 2009

press release from American Society for Aesthetic Plastic Surgery) The American Society for Aesthetic Plastic Surgery (ASAPS), the leading national organization of board-certified plastic surgeons who specialize in cosmetic surgery, offers its predictions for cosmetic surgery in 2009. Predictions are based on interviews with leading plastic surgeons around the country.

- Aesthetic Medicine has seen a dramatic increase in the diversity of the patients treated over the past decade and this trend is expected to continue to grow stronger than ever, with applications that cater to all people. The appeal of both aesthetic surgery and cosmetic medicine will continue to spread across the spectrum of our population, as plastic surgeons further tailor treatments to meet the sometimes unique needs of that expanding population.

- The growth and popularity of cosmetic fillers (Evolence, Juvederm, Restylane, etc.) will continue to increase as products continue to evolve and new players enter the market.

- As our population increasingly realizes the dangers and health consequences of obesity, the number of patients seeking plastic surgery procedures for body contouring after dramatic weight loss (abdominoplasty, lower body lift, upper arm lift, etc.) will rise in 2009.

- Reloxin (an injectable form of Botulinum Toxin Type A) will gain FDA approval and compete with Botox (the most popular cosmetic procedure for the past 5 years) and other similar products may begin to enter pre-market clinical trials.

- Consumers looking for a bargain on cosmetic procedures will unfortunately lead to an increase in horror stories about "discount injectables" bought offshore and cosmetic medicine and cosmetic surgical procedures performed by untrained or poorly trained practitioners.

- Experimental techniques for non-invasive fat removal (SonoScultpt, UltraShape) as a future alternative or adjunct to liposuction (lipoplasty) surgery, will continue be tested in clinical trials.

- Men will represent a growing segment of the aesthetic surgery market. (According to a February 2008 consumer survey commissioned by ASAPS, 57 percent of men approve of cosmetic surgery, and 20 percent would consider having cosmetic surgery. Seventy-nine percent (79%) of American men surveyed said they would not be embarrassed if people in addition to their family and close friends knew they had undergone cosmetic surgery.)

- As the popularity of non surgical and minimally invasive procedures continues to grow; surgeons and manufacturers will develop new techniques and products that advance the science, produce even better results and lessen recovery time.

- Cosmetic surgery "vacations" will become less popular as educated consumers understand the safety and risk issues associated with surgical procedures and travel. Surgery performed by board-certified aesthetic plastic surgeons, in accredited facilities where follow-up care is available will continue to be the safest option and the best value.

- Following the trend in increased consumer sophistication regarding healthcare choices, board certification of practitioners, and accreditation of surgical facilities will play an even more important role in choosing a cosmetic surgeon.

The 2400-member American Society for Aesthetic Plastic Surgery (ASAPS) is the only plastic surgery organization devoted entirely to the advancement of cosmetic surgery. ASAPS is recognized throughout the world as the authoritative source for cosmetic surgery education. U.S. members are certified by the American Board of Plastic Surgery. Canadian members are certified in plastic surgery by the Royal College of Physicians and Surgeons of Canada.

Toll-free referral line: 888.ASAPS.11 (272.7711). Web site: www.surgery.org
American Society for Aesthetic Plastic Surgery

I am so looking forward to being able to get an Ultrashape treatment here in the USA.

Hope it is available soon. Cheers

Aol story about Ultrashape

AOL talks about the success of clients and doctors who use Ultrashape and says -

http://news.aol.com/health/article/bulge-zapper-not-available-in-us-yet/339132


Bulge Zapper Not Available in US -- Yet
By Claire House Robinson
AOL
posted: 41 DAYS AGO
comments: 208

(Feb. 12) - A relatively new medical treatment has the potential to minimize some of those unsightly bulges -- without surgery. It's not approved in the U.S., but it may be in the future. So how much promise does the technology hold?
The UltraShape system uses a noninvasive ultrasound device designed to target and destroy fat cells only and leave surrounding tissue unaffected. The patient's body then naturally metabolizes the fat released from the cells, studies have found.


A before-and-after photo shows a patient who received noninvasive body contouring via the UltraShape system, under the care of Dr. Arie Benchetrit of Montreal, Canada. UltraShape, which is not yet approved in the U.S., is a focused ultrasound device that targets fat cells in the body.

More than 100,000 treatments have been performed in 57 countries. Still, at least one U.S. expert said he is reserving judgment on the treatment's effectiveness until it can be used widely here.
An advocate of the treatment is Dr. Arie Benchetrit of Montreal, who has been using UltraShape since 2007. The plastic surgeon of 19 years, who was the first in Canada to adopt the technology, calls it "the first real device" to eliminate fat and contour the body without surgery.
"Along the way there were a few machines with a lot of hype and promise," Benchetrit said. "But they only provided minor improvement by massaging or manipulating the fat," temporary fixes that would ultimately end in patient disappointment, he said.
UltraShape can target excess fat in the mid- and lower torso and outer thighs. Software guides the physician in the process, which takes three treatments of 40 to 60 minutes each.
Benchetrit said he has found surprisingly few side effects. "We've treated 150 patients and had one blister" as the sole complication, he said.


http://www.ultrashape.com/in_the_news.aspx?newsId=22677